Conditions of conducting fieldwork in international marketing research include which of the following?
A) Minimal training of overseas field workers is all that is required for success.
B) Selecting sampling units is done with stricter adherence to the sampling plan than in the United States.
C) Cheating by field workers is less of a problem.
D) Sending expatriates to collect data overseas is frequently done.
E) Local fieldwork agencies are unavailable in many countries.
E
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If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept
Indicate whether the statement is true or false
Advertisements offer a fair amount of control over what you can say to potential customers
Indicate whether the statement is true or false
When making claims or requesting adjustments, you should do what?
A) Avoid revealing your contact information. B) Use the indirect approach. C) Always maintain a professional tone. D) Leave the specific course of action to the reader. E) Warn the reader of the consequences of inaction.
The 100 or more years of research on traits was completed originally to ______.
A. distinguish between traits and behaviors B. define the five major traits associated with leadership C. distinguish between traits and skills D. determine a universal set of traits associated with leadership