Which of the following product/service development strategies requires adaptive product
capabilities the most?
A) custom applications product/service strategy
B) innovation product/service strategy
C) quality attributes product/service strategy
D) responsive product/service strategy
A
You might also like to view...
Usually specific authorization is required for all of the following except
a. sales on account which exceed the credit limit b. sales of goods at the list price c. a cash refund for goods returned without a receipt d. write off of an uncollectible account receivable
Assume that you are a male salesperson. What advice does the text give you about the length of your hair?
A. Wear your hair at a medium length in order not to offend prospects that prefer long or short hair. B. Consider the types of customers you will be calling on and select your hairstyle accordingly. C. Use hair styling products to maintain a stylish appearance. D. Wear it short to suggest a conservative, professional, and business-like approach. E. Wear it long to show an optimistic outlook on life.
An opinion leader is an individual
A. who exerts direct or indirect social influence over others. B. who is able and willing to cut red tape and move an organization's marketing program forward. C. within an organization who influences decision-making. D. who is able to use moral suasion to get others to comply with the latest trends. E. in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
Jan always supported an opportunity for her staff members to talk and share freely about their workplace environment. What kind of characteristic is Jan promoting?
A. assistance B. supportiveness C. healthy boundaries D. openness