The Rogers – Shoemaker adoption model shows that
a. market segmentation is difficult and very risky for high involvement behaviors
b. the reasons for a slow rate of adoption are too complex to be properly identified
c. a sequence of steps must be gone through for adoption of a new behavior
d. the "Stages of Change" model is not reliable
e. messages aimed at blue-collar workers can also be used for seniors and pregnant women
C
You might also like to view...
List at least four of the most important guidelines for dealing with the media
What will be an ideal response?
A cost-based transfer price considers the cost of producing the goods when determining the price
Indicate whether the statement is true or false
You would expect to find all of the following in an information systems plan except:
A) key business processes.
B) budget requirements.
C) portfolio analysis.
D) milestones and planning.
Which of the following is the main lesson that analysts and investors should take from the cases of Enron and WorldCom?
A) The usefulness of financial statements to investors is entirely dependent on the ethics of those constructing them. B) It is not possible to effectively evaluate a company unless all the financial statements are fully and correctly prepared. C) The information in financial statements should be viewed extremely critically. D) Readers of even fraudulent financial statements can spot signs of a firm's financial health, if those statements are read fully and with care.