Describe the key developments in nonprofit marketing at the beginning of the 21st century
What will be an ideal response?
• Growth of social marketing to improve social welfare
• International dimension of nonprofit marketing
• Growth of nonprofit marketing publications, subspecialty organizations and communication
• Greater corporate involvement through cause related marketing, company volunteer programs and socially responsible employment and investment practices
• American Marketing Association recognition and conferences
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Which statement is true of the FLSA requirements for overtime pay?
A. Overtime must be paid whether or not the employer specifically asked or expected the employee to work the extra hours. B. The overtime rate is one and a half times the employee's hourly rate, excluding any bonuses or piece-rate payments. C. Time worked includes hours spent on production or sales, but not on activities such as attending required classes, cleaning up the work site, and so on. D. Most workers paid on an hourly basis are exempt and therefore not subject to the laws governing overtime pay. E. Everyone is eligible for overtime pay.
Retailers can reduce the delivery gap by
A. setting service standards based on internal operations rather than customers' perceptions. B. providing standardized rather than personalized services for purchases involving high risk. C. providing employees the necessary skills and knowledge. D. setting service goals that are broad and intangible. E. dwelling primarily on the negative aspects of customer problems.
Which of the following is generally not included in a letter of acceptance?
A) An acceptance of the position B) A reminder of why other firms were interested in you C) An expression of thanks D) An identification of the job being accepted E) Necessary details such as start date and salary
_____ is a technique for distributing ratings that are generated with any of the other appraisal methods and comparing the ratings of people in a work group.
A. Behavioral rating scales B. Forced distribution C. Peer distribution D. Critical incident