According to Meg Wheaton, what is the primary purpose of most internal communications campaigns?

a. encouraging employee collaboration
b. creating compelling stories
c. holding employee focus groups
d. changing employee behaviors


d. changing employee behaviors

Communication & Mass Media

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When the presidential candidates debated in a town-hall setting—covered by all

major networks during prime time—who constituted their target audience? A) The citizens assembled in the studio audience B) The network producers and the sponsors of the event C) The other candidates they debated on stage D) The viewing audience who watched them on TV

Communication & Mass Media

Rather than review the handout with her as she spoke, Nala noticed that most of the audience was using it as a fan and the flapping papers created a constant noise. In this situation, Nala's handout had __________.

A. explained a complex subject B. reinforced a message C. created a distraction D. obstructed the audience's view

Communication & Mass Media

Identify the four key aspects/requirements imposed under the CAN-SPAM Act on individuals or entities that send commercial e-mail messages.

What will be an ideal response?

Communication & Mass Media

Behavior flexibility is important because people are in constant flux.

Answer the following statement true (T) or false (F)

Communication & Mass Media