To determine a target audience, you must include:
a. demographic information and family income
b. psychographic information and gender
c. demographic information only
d. demographic and psychographic information
e. psychographic information only
d
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The fastest-growing area of the political persuasion business is in
A) grassroots lobbying. B) farm subsidies. C) pork barrel spending. D) senate races. E) tea-party candidates.
During a recent conversation, Alexis observed Patricia making a nonverbal gesture that she could not interpret. Later, she asked Patricia what she had really meant. Which strategy was Alexis using to get the information?
A. the expectancy violation model B. visual dominance C. cultural context D. perception-checking
The means by which a message moves from source to receiver is called feedback.
Answer the following statement true (T) or false (F)
Suggestions for achieving __________ in speaking style include: Be economical, use specific terms and numbers, and use short, familiar terms
a) vividness b) clarity c) appropriateness d) forcefulness