A disadvantage of newspaper advertising is that it has _____
a. low geographic selectivity and flexibility
b. limited color capabilities
c. low individual market coverage
d. high lead time
ANSWER: b
Some of the disadvantages of newspapers are that they have little demographic selectivity, limited color capabilities, low pass-along rate, and may be expensive.
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For a differentiation generic strategy to work, customers should be able to acknowledge the
difference between the competing products and pay a premium for the superior product. Indicate whether the statement is true or false
Products should be designed ______.
a. to ensure long time between failures b. to ensure long time to repair c. to ensure long downtimes d. to ensure long develop times
What is the advantage to the firm of paying salespeople based on straight commission?
What will be an ideal response?
Jeremy Corporation estimated manufacturing overhead costs for the year to be $510,000
Jeremy also estimated 9,000 machine hours and 3,000 direct labor hours for the year. It bases the predetermined overhead allocation rate on machine hours. On January 31, Job 25 was completed. It required 4 machine hours and 4 direct labor hours. What is the amount of manufacturing overhead allocated to the completed job? (Round your answer to the nearest dollar.) A) $57 B) $453 C) $228 D) $680