For a differentiation generic strategy to work, customers should be able to acknowledge the
difference between the competing products and pay a premium for the superior product.
Indicate whether the statement is true or false
TRUE
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Since Maytag's appliances have earned a reputation as being reliable and durable, John decided to buy a new Maytag washing machine, and was willing to buy it despite the fact that it was more expensive than other brands. Which dimension of brand equity does this example illustrate?
A. brand assets B. brand awareness C. perceived quality D. specific warranty E. brand association
Best-cost provider strategies are those that
A. are rewarded by providing buyers with the best attributes at a premium. B. have strategy elements related to the lowest-cost provider in the largest and fastest growing (or best) market segment. C. look for a differentiation advantage rather than a low-cost advantage. D. look for a low-cost advantage rather than a differentiation advantage. E. are a hybrid of low-cost provider and differentiation strategies that aim at providing desired attributes while beating rivals on price.
Because of its speed, electronic order processing provides greater flexibility than manual processing in unique situations.
Answer the following statement true (T) or false (F)
Universities were among some of the first users of the Internet. What was the Internet first called?
A. OPT B. WWO C. HTML D. ARPANET