Unlike advertising, which can be conducted on a global basis, sales promotion
A. is restricted to developed countries.
B. is unaffected by the rise of global brands.
C. must adopt consolidation.
D. must be adapted to local markets.
E. must refrain from including sales contests in global markets.
Answer: D
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Which of the following statements is true regarding risk management and vulnerability management?
A. Both approaches involve processes that typically take many months or years to complete. B. They both have the objective of reducing the likelihood that detrimental events occur. C. Vulnerability management is more complex and strategic. D. Risk management is often conducted using an IT asset-based approach.
Holt (2003) argues that ________ are encapsulated myths that bring products to life.
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