Intensive distribution is selling through only those intermediaries who will give the product special attention.
Answer the following statement true (T) or false (F)
False
Intensive distribution is selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product.
You might also like to view...
In multiple regression, if the overall null hypothesis is rejected, we know which specific coefficients
(?is) are nonzero. Indicate whether the statement is true or false
Mass marketing seeks to promote one's product to the widest possible audience, with the assumption that sales will increase in proportion to the number of people exposed to the advertisement.
Answer the following statement true (T) or false (F)
A 10-year bond pays an annual coupon, its YTM is 8%, and it currently trades at a premium. Which of the following statements is CORRECT?
A. If the yield to maturity remains at 8%, then the bond's price will decline over the next year. B. The bond's coupon rate is less than 8%. C. If the yield to maturity increases, then the bond's price will increase. D. If the yield to maturity remains at 8%, then the bond's price will remain constant over the next year. E. The bond's current yield is less than 8%.
Answer the following statement(s) true (T) or false (F)
1. All products go through the product life cycle. 2. Although sales peak during the maturity stage in the product life cycle, profits decline. 3. The product life cycle for any product is fixed and cannot be extended. 4. Redesigning a product to provide additional features or benefits is a type of functional modification designed to extend the product life cycle. 5. The run out strategy gradually eliminates the product without any change in the marketing strategy.