Libraries are good places to find audiovisual material to use as presentation aids.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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When the speaker placed an American flag next to her on the podium, some audience members felt it symbolized freedom of choice while others saw it as a constraining device used to keep immigrants out. In this situation, selective influence has been prompted by __________.

A. compartmentalization B. ethos C. the boomerang effect D. polysemy

Communication & Mass Media

If you decide to use a list as a visual aid, you must remember to make it ____________________ and ____________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

There is some consensus regarding the components of communication, although there is no single and encompassing definition of communication. Which of the following best describes the ‘channel’?

A. The medium by which the message is conveyed. B. The code shared by the sender and receiver. C. Any interference in encoding or decoding. D. The response of a receiver to a received message.

Communication & Mass Media

Help the Aged, a New York-based NGO, used envelopes of type 14 and not the usual number 10 business envelopes, in one of its holiday fundraising letters. What was the reason behind them doing so?

a. The NGO wanted to get the reader's attention, so he or she will read on after opening the envelope. b. The NGO wanted to trick the reader into thinking the letter is not intended for business purposes. c. The NGO wanted to give the impression that the letter is urgent. d. The NGO's letters and accompanying material called for a bigger envelope.

Communication & Mass Media