The allocation of supply sources and markets to facilities has a significant impact on performance because
A) it cannot affect total production, inventory, and transportation costs incurred by the supply chain to satisfy customer demand.
B) it cannot affect customer demand.
C) it affects total production, inventory, and transportation costs incurred by the supply chain to satisfy customer demand.
D) it cannot satisfy customer demand.
Answer: C
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Guerilla marketing:
A) emphasizes consumers passing along information about a product to other consumers B) is designed to obtain instant results while using limited resources C) is the planned insertion of a brand or product into a movie, television show, or some other media D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium
The Seabury Corporation has a current ratio of 3.5 and an acid-test ratio of 2.8. The corporation's current assets consist of cash, marketable securities, accounts receivable, and inventories. Inventory equals $49,000. Seabury Corporation's current liabilities must be:
A. $125,000 B. $70,000 C. $49,000 D. $100,000
Which of the following completes the sentence, '______ is defined as a '"strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”"'?
a. Social media marketing. b. Content marketing. c. Published content. d. Media content. e. Marketing communications.
Which of the following business support functions helps in achieving quality by ensuring that the product labeling, packaging, and safety measures are in compliance with the rules and regulations?
a. Marketing and sales b. Tool engineering c. Legal services d. Finance and accounting