Two events A and B are independent if P(A and B) = 0
Indicate whether the statement is true or false
F
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Members of Generation Y are generally open to overt branding practices and a "hard sell," making product placements in computer and video games a popular way to reach this cohort
Indicate whether the statement is true or false
The weeks of supply measure will improve if the weekly sales decrease
Indicate whether the statement is true or false
Which of the following should be the least important concern for marketers when selecting a brand name?
A. Choosing a name that is easy to say and recall B. Positively suggesting the product's major benefits C. Designing a name that can be used in all different types of media D. Developing an advertising campaign to introduce the name E. Checking to see if the name is already trademarked by another company
Assume an M&M world with taxes where the corporate tax rate is 25%, the before tax required return on debt is 8%, the required return on the unlevered firm is 12%, and the firm is financed 20% with debt and 80% with equity
What is the required return on equity? A) 12.75% B) 15.00% C) 13.25% D) 11.25%