In a screenplay, passages in scripts that contain descriptions of actions, settings, and other visual elements are known as ______________________. Also called scene directions or body copy.
Fill in the blank(s) with the appropriate word(s).
action
You might also like to view...
Some forms of prejudice are so deeply ingrained in many cultures that people unthinkingly say things that are totally inoffensive to their in-group but may be deeply offensive to an out-group. This is one reason why intercultural understanding requires people to ______.
a. put more effort into assimilating b. know their biases and stereotypes c. relate to the individual, not the culture d. tolerate the unknown
The innovation in the way Pears’ soap marketed its product was that it was the first to use which of the following?
A. a print ad B. a catch phrase C. word of mouth D. a brand name
According to the text, which of the following best summarizes Em Griffin’s view of the
wisdom of using guilt to persuade people?
a. Guilt is effective at gaining compliance with a request, but people tend to avoid and devalue those who make them feel guilty. b. Guilt is not very effective at gaining compliance with a request. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. Guilt is a technique that can unlock the subliminal desires that have been repressed, resulting in low levels of immediate persuasion but higher levels of persuasion over the long-term. d. Guilt operates according to the principle of reciprocity—if you make me feel guilty then I’ll make you feel guilty. e. Guilt is persuasive with some people and not so persuasive with others—the persuader really needs to know the audience before using the guilt appeal.
For private-person plaintiffs it is constitutionally permissible to win a libel lawsuit by showing no greater degree of fault than mere negligence
a. True b. False