Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?
A. unsought product
B. secondary product
C. unique product
D. shopping product
E. selective product
Answer: D
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Repeating a tagline is ineffective in advertising because the consumer becomes tired of hearing the phrase
Indicate whether the statement is true or false
Generally, the best way to prevent fraud in e-business settings is to focus on:
a. reducing pressures. b. buying and implementing anti-virus software. c. reducing fraud opportunities. d. hiring security experts.
Portia Grant is an employee who is paid monthly. For the month of January of the current year, she earned a total of 9238. The FICA tax for social security is 6.2% of the first $128,400 of employee earnings each calendar year and the FICA tax rate for Medicare is 1.45% of all earnings. The FUTA tax rate of 0.6% and the SUTA tax rate of 5.4% are applied to the first $7000 of an employee's pay. The amount of federal income tax withheld from her earnings was $1532.87. Her net pay for the month is: (Round your intermediate calculations to two decimal places.)
A. $6566.00 B. $5033.13 C. $6998.42 D. $7571.18 E. $6564.42
Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and statewide media with information about community events and charity fundraisers sponsored by her company
This is an example of the ________ function of public relations. A) press relations B) product publicity C) investor relations D) lobbying E) development