Answer the following statement(s) true (T) or false (F)
1. A campaign budget is NOT considered a reliable way to examine a campaign’s
potential impact.
2. After defining objectives, it is essential to conduct budgetary planning and all
associated fiscal processes.
3.Identification of key audiences and publics should be among the first steps that a PR
practitioner considers when diagnosing an organizational problem or opportunity.
4. When planning a campaign, after campaign objectives are established, the
measurements and magnitude of the impact of a campaign is set.
5. Media relations may take longer to achieve a communications goal than the use of
paid outreach.
1. false
2. false
3. true
4. false
5. true
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People belonging to ________ cultures rely more explicitly on language and on the meanings of words
a. low-context b. high-context c. individualistic d. collectivistic
The values and definition of traditional communication are not relevant to online communication and social media.
Indicate whether the statement is true or false.
Listeners typically approach a speech with one question uppermost in their minds: "Why is this important to the speaker?"
Answer the following statement true (T) or false (F)
Any detail that takes on meaning through repetition is called a ________
A) motif B) signifier C) element D) pattern