Listeners typically approach a speech with one question uppermost in their minds: "Why is this important to the speaker?"

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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"It is foolish to claim that the Pegasus is unsafe, after all the Federal Aviation

Administration has certified it to fly and has not revoked that certification," is a statement which commits the fallacy of appeal to (a) ignorance. (b) the people. (c) tradition. (d) authority.

Communication & Mass Media

When using stories, narratives, illustrations, and anecdotes

as "WOW" statements, you should keep them as short as possible. Indicate whether the statement is true or false

Communication & Mass Media

Swipe files are:

a. Files of information that is stolen from the competition b. Files of words, images, ads and ideas that can be used to inspire new ideas c. Files of computer design programs d. Files of people you want to take a swipe at

Communication & Mass Media

Which are the following is not a legitimate goal of communication?

A) To inform B) To persuade C) To motivate D) To deflect negative public opinion E) To build mutual understanding

Communication & Mass Media