If an organization sets prices to recover research and development expenses and establish a premium quality image for its product, it would be using a ____ pricing objective.
A. survival
B. return on investment
C. market share
D. product quality
E. cash flow
Answer: D
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In some cases, a marketing dashboard can overly rely on ________, putting the focus on what you already know.
A. internal marketing B. inside-out measurement C. partial measurement D. external measurement E. strategic insights
Expected customer services are generally offered _____
a. to all customers b. free-of-charge c. at a fee which enables the retailer to break even d. at a fee which enables the retailer to earn a fair profit over the cost of the service
The reason that a discount factor in year 3 is less than a discount factor in year 2 is that
A) cash flows are uneven. B) compounding does not occur. C) cash flows are even. D) present value is positive. E) a dollar received in three years is worth less than a dollar received in two years.
When using face-to-face meetings instead of electronic meetings,
a. consensus is harder to reach. b. sensitive issues are more easily handled. c. group rapport is typically harder to establish. d. participants are on a more even playing field.