JIT is a manufacturing philosophy or business strategy for designing production processes that are more responsive to precisely timed customer delivery requirements
Indicate whether the statement is true or false
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Which of the following customer questions is answered by a company's value proposition?
A) "Why should I buy your brand rather than a competitor's?" B) "What is your company's estimated customer equity?" C) "What are the costs involved in the production of your brand?" D) "What is the budget allocated by your company for research and development?" E) "What is the financial stability of your company?"
In the evaluation of alternatives stage of the consumer decision process, criteria for a decision can include _____
a. price, fit, and durability b. attitudes, interests, and opinions c. demographics and psychographics d. commercial and social cues
A column lot is the space between the earth's surface and an imaginary plane 23' above the surface
Indicate whether the statement is true or false
Which of the following measures aids direct marketers in evaluating the relative effectiveness of an ad based on the number of calls generated?
A. sales per database name (SDN) B. cost per new prospect (CPNP) C. cost per order (CPO) D. cost per man-hour (CPMH) E. cost per thousand (CPM)