A leading consumer products firm sends representatives to interview senior business majors at a university with a majority of African American students. This firm is practicing
a. civil rights.
b. regulatory anti-discrimination.
c. reverse discrimination.
d. equal rights.
e. affirmative action.
E
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Global marketers should take note of the fact that almost half of the world's population is located in:
A) low-income countries. B) lower-middle-income countries. C) upper-middle-income countries. D) high-income countries. E) higher-middle-income countries.
The lambda value ( ) in Huff's law is used to _____
a. reflect the purpose of the trip and the type of good/service sought b. measure sales tax differentials between adjacent counties c. study actual and perceived travel times d. measure road conditions
Amy's Drive-Thru, a fast food facility, offers healthy, sustainably grown veggie and vegan fast food at higher prices than its competitors in the market and has a drive-through and indoor seated casual dining operation. What strategy is Amy's Drive-Thru using to gain competitive advantage?
A. a focused low-cost strategy B. a best-cost provider strategy C. a low-cost provider strategy D. a differentiation strategy E. a broad differentiation strategy
Oral and written communication skills, listening proficiency, nonverbal behavior, and etiquette expertise are all examples of soft skills
Indicate whether the statement is true or false