What recent events in the United States history gave rise to renewed demands for the dismantling of affirmative action policies?
a. The election of the first African-American president and appointment of the first Latina Supreme Court judge
b. Greater representation of women in senior leadership positions and on corporate boards
c. Increased ratio of minorities graduating from college
d. The pay gap between genders dramatically reduced
a. The election of the first African-American president and appointment of the first Latina Supreme Court judge
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Explain the common problems that international market researchers encounter
What will be an ideal response?
Twitter is classified as a ________
A) mobile-to-station device B) micro-blogging service C) 180-character text box D) revenue generator
The Dow Jones Industrial Average includes:
a. 500 stocks b. 20 stocks c. 65 stocks d. 30 stocks e. 50 stocks
Which of the following statements about pricing strategies throughout the product life cycle is FALSE?
A. During product decline, prices may also decline until there is only one competitor left in the market. B. Price increases during the maturity stage are cost initiated instead of demand initiated. C. The maturity stage often brings about price decreases. D. Prices stabilize when the product enters the growth stage. E. With inelastic demand, price will be set low in the introduction stage.