Mondelez marketers want to know why sales of its new ruby chocolate product is soaring in one country but not in another. After extensive research, Mondelez marketers believe the answer lies in demographic and cultural differences among the populations. They conduct in-depth research that asks consumers in each country about their ages, occupations, eating habits, as well as how often they purchase its chocolate bars. They use statistical analysis and predictive tools to come up with strong conclusions. Although Mondelez researchers are fairly certain about their research, they realize that it is still limited in providing evidence to definitively link demographic and cultural differences to being the cause of why sales differ so significantly among the two countries. Mondelez has most
likely conducted _________________ research.
A. exploratory
B. descriptive
C. focus-group
D. experimental
E. observational
Answer: B
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If a negative act of high moral intensity occurs in a business, which of the following is most likely to happen?
a. The company will face legal consequences, and employees of high moral intensity will be most upset. b. The company will face relatively low societal outrage, and those employees of low moral quality will react strongly. c. The public will experience strong moral outrage, but the company’s employees will be largely unaffected emotionally. d. The public will have almost no moral outrage, but the company’s employees will be very emotionally affected.
The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as
a. data mining. b. behavioral marketing. c. Internet tracking. d. targeted selling.
Doonan Corporation has provided the following financial data from its balance sheet and income statement: Year 2Year 1Total assets$1,489,000 $1,440,000 Stockholders' equity: Common stock, $4 par value$360,000 $360,000 Additional paid-in capital$70,000 $70,000 Retained earnings$570,000 $550,000 Total stockholders' equity$1,000,000 $980,000 Interest expense$15,000 Income taxes (35%)$14,162 Net income$26,300 The market price of common stock at the end of Year 2 was $4.79 per share.The company's return on total assets for Year 2 is closest to:
A. 1.80% B. 2.42% C. 2.46% D. 1.77%
On January 1, Year 1, Phoenix Corporation purchased a delivery truck for $45,000. The estimated useful life of the truck is 5 years, with an estimated salvage value of $9,000. The truck is expected to be driven 200,000 miles during its useful life.Required:a) If Phoenix uses double-declining-balance depreciation, what is the amount of depreciation for Year 2? What is the balance of the accumulated depreciation account at the end of Year 2?b) Refer to part a. Assume Phoenix used double-declining-balance depreciation and sold the truck at the beginning of Year 3 for $18,000. What is the amount of the gain or loss on the sale of the delivery van?c) Assume that Phoenix used units-of-production depreciation instead. The delivery van was driven 50,000 miles the first year and 40,000 miles the
second year. What is the amount of depreciation expense for Year 1 and for Year 2? What is the book value of the van at the end of Year 2? What will be an ideal response?