The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as
a. data mining.
b. behavioral marketing.
c. Internet tracking.
d. targeted selling.
b
You might also like to view...
George, Donna, and Maria are on the five-member Benefits Task Force that is researching options for the new benefits package. Over lunch, George suggests that going with the Members' Choice HMO is the best course of action, and Donna and Maria agree with George for the sake of unanimity, without ever researching and accurately assessing the decision. George, Donna, and Maria are engaged in
A. groupthink. B. heuristics. C. the Delphi technique. D. group marketing. E. goal displacement.
For what reason would a company buy 10% of the common stock of a second company?
a. The company has idle cash and wishes to have a higher return than that available from temporary money market investments. b. The company wishes to insure a steady source of goods from the second company. c. The company wishes to prepare consolidated financial statements. d. More than one of the above is correct.
When comparing itself to its competitors, Hidden Valley describes its Ranch dressing as the original. This is the ________ the manufacturer has selected for the product
A) marketing mix B) market segment C) market position D) marketing concept E) value chain
Contingent liabilities will or will not become actual liabilities depending on
a. whether they are probable and estimable. b. the degree of uncertainty. c. the present condition suggesting a liability. d. the outcome of a future event.