With the regression function, the area of variation that represents changes due to general
economic factors that affect an industry is
A) trend line.
B) noise.
C) seasonal.
D) cyclical.
E) economic.
D
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Answer the following statements true (T) or false (F)
1. Burberry makes outerwear, accessories like umbrellas, and children's clothing, which is called a related diversification strategy. 2. Synergy is one of the benefits of a single-product strategy. 3. The BCG matrix is a means of evaluating strategic business units on the basis of both their business growth rates and their profitability. 4. Cash cows in the BCG matrix have slow growth but high market share.
If public relations practitioners see themselves as key players in integrated marketing communications, they must ________
A) touch consumers one on one B) establish credibility C) motivate prospective customers D) build brand awareness
The line between controlled media and out-of-control media sometimes blurs
Indicate whether the statement is true or false
Texting and Twitter are examples of:
A) Wikis B) Micro-blogging C) RSS D) Podcasts