Which element below is not included in Lewin’s Basic Change Model?
a. Reconstructing
b. Unfreezing
c. Transforming
d. Refreezing
a. Reconstructing
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Briefly explain the change in the promotional environment enabled by the Internet, as postulated by Al and Laura Ries in The Fall of Advertising and the Rise of PR
What will be an ideal response?
CASE 5.3 O'Shea v. Welch (2003) involved a question of whether Welch, an employee, was acting within the scope of his employment when he struck O'Shea's car. How did the court find and why?
a. The court found that as a matter of law the employee was not acting within the scope of his employment because he was involved in a frolic of his own. b. The court found that as a matter of law the employee was not acting within the scope of his employment because he was involved in a detour. c. The court found that as a matter of law the employee was acting within the scope of his employment because he was involved in only a detour, not a frolic on his own. d. The court found that the jury should determine whether the employee was acting within the scope of his employment during the time period at issue.
For quite some time, Kentucky Fried Chicken (KFC) has grown through providing its service outside the United States. After over two decades of expansion in China, the company is now planning to explore Africa as a new market and expects to double its number of outlets in Africa within four years. KFC has developed a growth strategy emphasizing:
A. Market integration B. Service development C. Share building D. Market development E. Diversification
In U.S. Steel v. Fortner Enterprises, the Supreme Court had to determine if a tie-in between the purchase of mobile homes and the financing of a land purchase violated the antitrust laws. The Court applied which test in making this determination?
a. stare decisis b. a Noerr-Pennington test c. a per se rule d. an irrational basis test e. none of the other choices