Communications objectives can be considered stronger and thus more likely to be successful if they possess which one of the following characteristics?

a. They are developed and implemented by specialized teams within the organization.
b. They are developed and implemented solely by the communications department of
an organization.
c. They are implemented by the organization’s leadership.
d. They reflect input from different levels of personnel within the organization.


b. They are developed and implemented solely by the communications department of
an organization.

Communication & Mass Media

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___________________ requires awareness of the cultures of others and of our own attitudes, beliefs, and behaviors.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

David Ogilvy is known for developing the __________ image concept

Fill in the blank with correct word

Communication & Mass Media

Facts and statistics are especially important with informative and persuasive speaking

Indicate whether the statement is true or false

Communication & Mass Media

This type of conflict occurs when organizational members disagree on task or content issues

A) substantive B) affective C) reflective D) infective

Communication & Mass Media