Your client is a national chain of health food stores. Which of the following is an example of a feature story angle that would interest the media?

a. How to improve your child’s focus in school
b. What drives the company CEO to succeed
c. Why it’s better to buy supplements from a health food store
d. What your company’s business plans are


a. How to improve your child’s focus in school

Communication & Mass Media

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Which of the following makes oral communication more difficult for diverse audiences?

A. The audience places more importance on your nonverbal cues B. It happens in real-time C. Audiences can translate in private at a later time D. It takes too long to learn important phrases E. There is more time for translation

Communication & Mass Media

The principle of _____ describes the cues speakers and listeners use to exchange their roles in conversation

Fill in the blank with the appropriate word.

Communication & Mass Media

Yasmin knows she will feel nervous during her speech, so she focuses on the needs of her

listeners rather than on her own wish to come across well. Which best describes Yasmin's approach? A. She is being audience-centered. B. She is engaged in cognitive restructuring. C. She is being self-centered. D. She is using visualization.

Communication & Mass Media

Jefferson's belief in democratic localism was greatly impacted by

A. the physical distance between cities and other centers of social activity. B. his belief in the feudal system. C. the nature of communication and transportation at the time. D. the physical distance between cities and other centers of social activity, and the nature of communication and transportation at the time

Communication & Mass Media