When consumers have problems with a Web site, they use ________ dimensions to evaluate e-service quality.
A. Responsiveness, compensation, and contact
B. Efficiency, fulfillment, reliability, and privacy
C. Empathy, efficiency, and expectations
D. Tangibility, efficiency, and fulfillment
E. Reliability, privacy, and assurance
Answer: A
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Hurricane Mitch was the most devastating storm to ever hit Central America. Roger, a salesperson for Dempko Chemicals in Granada, proactively arranged transportation facilities to deliver chemicals to the factory of his major client, Quimico Factories. This prevented the stalling of factory operations during Hurricane Mitch. Identify the stage of relationship between Dempko Chemicals and Quimico Factories in this scenario.
A. Awareness B. Expansion C. Dissolution D. Exploration E. Commitment
International companies must decide how much to adapt their marketing strategy to local conditions. Identify and explain the two strategies companies can use
What will be an ideal response?
Using the current rate, equity accounts are translated
A. using current rates, just as in assets and liabilities. B. only when they are liquidated, and then at current rates. C. using the historical rates of the transaction. D. using market rates (real estate market, stock market).
Being a(n) ________ is one of the roles of a manager that involves searching for new business opportunities and initiating new projects to create change.
A. monitor B. leader C. figurehead D. entrepreneur E. resource allocator