Steps to be performed when taking a particular course of action are called
a. rules.
b. policies.
c. guidelines.
d. procedures.
D
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The marketing and sales budget of Wilson Inc is estimated to be $250 million. It has retained 450,000 customers and acquired 100,000 new customers. The marketing administration cost of the company is $90 million
If the retention cost per customer is $75, calculate the acquisition cost per customer. A) $450 B) $1,262.5 C) $1,580.5 D) $676 E) $980
According to Webster and Wind, businesspeople are buying ________
A) products B) solutions to the organization's economic and strategic problem C) solutions to their own need for achievement and reward D) A & C E) B & C
Answer the following statements true (T) or false (F)
1. In the hospitality industry, the service encounter is usually a manager-to-guest interaction. 2. Hospitality organizations try to estimate guest expectations accurately and then meet them. 3. The principles of guestology work better for serving guests than they do for serving customers of other kinds. 4. Most hospitality organizations can maintain sufficient inventory of the service products they sell.
Which statement regarding introductions is incorrect?
a. In China, the surname comes first, and the given name last. b. All persons with a college degree are addressed as "Doctor" in Japan. c. Persons from Latin American countries often add their mother's maiden name to their surname. d. In Columbia, the title "Don" is added to a person's name to show respect.