Porter et al. identify several key ideas behind measuring the shared value of CP programs., including all of the following EXCEPT ________.
a. measuring only select metrics with the greatest potential.
b. set goals related to both business and social impact and track progress against projections.
c. use preexisting business techniques or concepts to track and evaluate results.
d. innovate precise and broad measures applicable to all efforts.
d. innovate precise and broad measures applicable to all efforts.
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A large-segment strategy differs from a mass-market strategy in that a large-segment strategy ________
A) addresses one set of core customer needs B) has no segment focus C) is used when demographics are not distinctive D) is used when differences in customer needs are small E) allows customers to build their own products
There are five stages in the consumer purchase decision process. The fifth stage is ________.
A. alternative evaluation B. purchase decision C. information search D. postpurchase behavior E. problem recognition
Which of the following is a common use of a persuasive message?
A) To increase supplier obligations B) To discourage non-routine results C) To enforce more efficient operating procedures D) When requiring cooperation from other departments E) When requesting action
A(n) ________ refers to a financial appraisal of a company's proposed long-term investments
A) activity-based costing analysis B) cost-volume -profit analysis C) capital budgeting analysis D) break-even point analysis