Quantitative forecasting techniques that are based on assuming that the future can be predicted by the past are referred to as?
a. Associative forecasts
b. Time series forecasts
c. Qualitative forecasts
d. Delphi method
b. Time series forecasts
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Which of the following is not a benefit of efficient supply chain management?
A. More tailored assortments B. Increase in product availability C. High return on investments D. Sustainable competitive advantage E. Decrease in inventory turnover
While Gillian watched the latest episode of The Amazing Race, she saw commercials advertising Wendy's restaurants, Carnival Cruise Lines, a new action movie, The Home Depot, and Pillsbury bread products. Advertising on the show was more than likely sold on a(n) ________ basis.
A. collective B. participation C. cumulative D. aggregated E. fragmented
If Dell uses _____ pricing for its newest version of laptops, it is probably most interested in obtaining market share; and it is assuming
A. premium pricing; that no other competitors are likely to enter the market soon. B. price-skimming; that no other competitors are likely to enter the market soon. C. premium pricing; it needs to recoup R & D costs as soon as possible. D. penetration pricing; that no other competitors are likely to enter the market soon. E. penetration pricing; that other competitors could enter the market easily.
All other things equal including costs, if customers are more sensitive to price for one product than another, then to maximize profit the first product should have a higher price.
Answer the following statement true (T) or false (F)