The halo effect is best defined as the
A. practice of forming an overall opinion on the basis of one outstanding characteristic.
B. practice of grouping together employees who share common interests.
C. act of hiring one's own relative for a job in spite of there being more eligible candidates.
D. phenomenon where group members lose their individuality and give in to group pressure.
Answer: A
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S.K. Group of Manufacturers produces and distributes mattresses and pillows under the brand name SoftComfort. In this example, S.K. Group of Manufacturers uses which of the following types of brand names?
A) a founder name B) an experiential name C) a functional name D) an acronym E) a morpheme
Proper segregation of duties is critical for the human resource management process.
Answer the following statement true (T) or false (F)
In the context of the marketing mix, which of the following statements is true of a distribution strategy?
A. It aims to deliver customer value relative to the benefits of a product. B. Its key factors include competition, regulation, and public opinion. C. It includes all of the ways that marketers communicate about their products. D. Its key decisions include shipping, warehousing, and selling outlets.
Cash disbursements or ________ are closely tied to the sales forecast as the sales forecasts are typically used for scheduling production
A) expenditures B) receipts C) revenues D) sales