Which of the following practices will lead to effective recognition and rewarding of employees?
a. Tying rewards to immeasurable performance so that employees provide more attention to quality rather than quantity
b. Giving individual rewards rather than team rewards because team rewards can ignore the contributions of individual employees to the team
c. Rewarding behavior, not just results
d. Rewarding employees only through cash rewards as money is the most important and effective motivating factor for most employees
c
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According to Direct Marketing, the number one reason consumers remain in a permission marketing program is:
A) they receive account status updates B) contests and sweepstakes being offered C) price bargains offered D) the content is interesting
Brian and Alexander are coworkers. Many years ago they were both up for a promotion that neither of them received because they acted too competitive. They both still harbor grudges about how the other behaved during that process. Now they work together but resent one another. Both of them feel a high level of dysfunctional stress caused by ______.
A. personality type B. organizational culture and change C. management behavior D. interpersonal relations
Streamtech, a manufacturer of automobiles, recently received a patent for an unmanned search boat. By doing this, Streamtech has ________.
A. created an entry barrier B. locked in its suppliers C. introduced product differentiation D. established an alliance E. reduced the cost of operations
The perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it is referred to as
A. customer value. B. a marketing exchange. C. the marketing mix. D. benefit segmentation. E. relationship marketing.