Which of the following is considered a decision variable in the media selection problem of maximizing audience exposure?
A) the amount spent on each ad type
B) what types of ads to offer
C) the number of ads of each type
D) the overall advertising budget
E) None of the above
C
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Nia needs to get her staff to agree to come to work early Monday through Thursday so that they can have Friday afternoons off. Everyone in the office needs to agree to this in order for it to take place. She knows that Quentin is not a morning person, so she decides to ask him last. As soon as she had the cooperation of the rest of the staff, she asked Quentin if he would agree since the rest of the office was in compliance. Which tactic did Nia use to influence Quentin?
A. personal appeals B. exchange C. coalition building D. inspirational appeals
Brand ________ is the extent to which a consumer repeatedly purchases a given brand
A) equity B) knowledge C) valuation D) loyalty E) sourcing
In affirmative action programs, openings are filled by women and minorities regardless of qualification
Indicate whether the statement is true or false
Which of the following would be passed as a parameter for the SetLineColor method?
a) 100 b) 275 c) #ffffff d) black