Which of the following would NOT be included as a liability in a corporate balance sheet?
A) Notes payable
B) Accounts payable
C) Bonds
D) Accumulated Depreciation
Answer: D
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When a marketer tries to alter consumers' beliefs about her company's brand to get the consumers to rethink a purchase decision, she is using ________
A) psychological repositioning B) competitive depositioning C) positioning D) repositioning E) biased positioning
________ are advertisements printed at the retailer's expense and distributed as an insert in the newspaper.
A. Reprints B. Preprints C. Cogprints D. Eprints E. Postprints
A company provided $12,000 of consulting services and was immediately paid in cash by the customer. Identify the journal entry below that properly records this transaction.
A.
| Accounts Receivable | 12,000 | |
| Consulting Services Revenue | 12,000 |
B.
| Cash | 12,000 | |
| Consulting Services Revenue | 12,000 |
C.
| Accounts Payable | 12,000 | |
| Consulting Services Revenue | 12,000 |
D.
| Accounts Receivable | 12,000 | |
| Cash | 12,000 |
E.
| Consulting Services Revenue | 12,000 | |
| Cash | 12,000 |
There are four basic types of evidence: the testimony of a witness, exhibits, facts that the attorneys have stipulated, and judicial notice
a. True b. False