Identify the steps to building a brand
What will be an ideal response?
• (1) Decide on what you want the brand to do and who are the brand's key audiences;
• (2) Conduct qualitative research among key audiences to understand the brand competitor positions;
• (3) Conduct quantitative research to identify competitive positions and the "space" available in the competitive landscape;
• (4) Based on the research, determine if you are satisfied with your current position, and if not where change is necessary – define the position's brand and brand promise;
• (5) Get consensus from staff and board;
• (6) Develop and pre-test an integrated brand strategy; and
• (7) Monitor the impact of the branding strategy continually.
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A single Wi-Fi router can be connected to a(n) _____, which in turn is connected to a wired network and usually to the Internet.
Fill in the blank(s) with the appropriate word(s).
Customers usually have a lower price threshold below which prices signal inferior or unacceptable quality, as well as an upper price threshold above which prices are prohibitive and the product appears not worth the money
Indicate whether the statement is true or false
Which of the following accounts is not a current asset?
a. Accounts receivable b. Supplies c. Prepaid rent d. Prepaid insurance e. Office equipment
What are three potential reactions that the receivers of your written messages may have? How can you plan your messages to suit each potential reaction?
What will be an ideal response?