What are three potential reactions that the receivers of your written messages may have? How can you plan your messages to suit each potential reaction?
What will be an ideal response?
The first step in planning a business message is to determine what your reader's reaction will
be to your message. Recipients generally react in one of these four ways: pleased, neutral,
displeased, or little or no interest. Depending on what you expect your reader's reaction will
be, you will use one of three approaches for planning a message: direct, indirect, or
persuasive.
a) If your reader will be pleased to get your message, or at least have a neutral reaction, you
can get right to the point: the good news or the information. Use the direct approach, in which
you state the main point of the message in the opening sentence.
b) When you expect the reader to be displeased, unwilling, or even hostile to your message,
use the indirect approach, in which you begin the message with a buffer that presents
background information.
c) If your recipient will have little interest in your message, you must sell the recipient on the
message you are sending. This type of message calls for the persuasive approach, in which
you begin by getting the reader's attention in the opening sentence.
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(Appendix) Under the direct method, each line of the income statement is converted to cash paid or received
a. True b. False Indicate whether the statement is true or false
Which policymaking institution determines the money supply, sets the rules for how checks are cleared and how banks obtain new currency, and determines what activities banks may or may not engage in?
A. Treasury Department. B. Commerce Department. C. Securities and Exchange Commission. D. Federal Reserve System.
The "right to cure" refers to the:
A. buyer's right to persuade a seller to replace nonconforming goods. B. seller's right to reship conforming goods within a reasonable time. C. exclusive right, granted by state permit, for certain businesses to reship certain types of items. D. seller's right to obtain payment from the buyer despite delivering nonconforming goods.
Serena purchased a home for $220,000, insuring it for $120,000 with Falcon Insurance. She later purchased a $60,000 policy from Devon Life. The home was totally destroyed by fire six months later. Under these circumstances, which of the following statements is true?
A. Serena cannot recover $180,000-the total of both policies. B. She cannot claim insurance from either as policies with pro rata clauses cover only partial losses. C. Serena cannot claim more than $60,000 from Devon Life. D. Serena can claim the entire damages, $220,000, only from Falcon Insurance as its policy amount is greater.