Persuasion is best defined as the process of __________

a) influencing another person's attitudes, beliefs, values, and/or behaviors
b) changing people's minds
c) getting an audience to believe what you believe
d) convincing people to do something they have never done before


Answer: a

Communication & Mass Media

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The notion that the mere threat of any kind of lawsuit decreases the aggressiveness of the news media and their willingness to pursue and publish/broadcast hard-hitting stories is most commonly referred to as ______.

a. actual malice b. chilling effect c. common law malice d. rhetorical hyperbole

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What element most differentiates an informative speech from a persuasive one?

A. a controversial topic B. conveying new information C. the action the speaker wants the audience to take D. ability to increase audience understanding

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A group of people who are not a fan of the brand and voice their negative options are called ______.

A. trolls/haters B. advocates C. ambassadors D. lurkers

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A(n) ________ speech allows people to speak without having to handle a script or set of notes.

A. read B. memorized C. scripted D. extemporaneous

Communication & Mass Media