Chantell is the manager of the claims department for a large insurance company. She has a one-hour meeting with her staff to explain the new claim form which the company will use next month. This is an example of which type of organizational communication?
a. upward
b. downward
c. horizontal
d. grapevine
B
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A TV commercial shows an adult, whose face is hidden, speaking of the enjoyment he gets from having eaten the same breakfast cereal for the past 30 years
This cereal is not just for kids! What are the marketing communications messages presented in this TV commercial?
Which of the following statements about sales territories is INCORRECT?
A. Firms use sales territories to evaluate performance. B. A sales territory typically contains potential customers. C. Geographic boundaries define a sales territory. D. A sales territory comprises a geographic area assigned to a salesperson. E. A sales territory contains present customers.
Managerial accounting can be used to calculate costs for service and merchandising companies
Indicate whether the statement is true or false
Primark, an Irish clothing retailer, uses an overall cost leadership strategy. This could fail if it
A. cannot maintain parity on differentiation dimensions requested by customers. B. increases its sales prices while maintaining competitor parity. C. exceeds customer expectations. D. maintains parity with competitors on low cost.