What effects will globalization have on the growth of public relations?

What will be an ideal response?


In some ways, targeting audiences is easier than before. However, because of the global reach of
telecommunications, crises spread faster than ever and require a more rapid response. Globalization
has also spawned the growth of anti-globalization forces demanding to be heard. The challenge for
practitioners is to research, understand, and develop relationships with these groups -- something
that has been and may continue to be difficult.

Communication & Mass Media

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Ryan, an African American male, is looking for an apartment near campus. When he was interested in one specific apartment, his real estate agent said to him that it was already sold

However, when Ryan's white friend Nick asked the same agent about the same apartment the very next day, the agent told Nick it is available. It turned out that almost all residents in the area are white Americans. The real estate agent's practice is called racial steering. Indicate whether the statement is true or false.

Communication & Mass Media

Communication is symbolic. Which of the following is NOT true about a symbol?

A. A symbol is arbitrary. B. A symbol may be a nonverbal code. C. A symbol may be abstract. D. A symbol has a natural link to its referent.

Communication & Mass Media

To be competent communicators:

What will be an ideal response?

Communication & Mass Media

__________ attraction is the degree to which one is drawn to another person's bodily attributes.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media