Which of the following is a similarity between in-home personal interviews and executive interviews?
a. Both have the benefit of actual or promised anonymity for respondents.
b. Both tend to be very expensive.
c. Both require computer-assisted interviewing.
d. Both are similar in that they save time.
ANSWER: b
Both methods tend to be very expensive. In-home personal interviews often provide high-quality information. Executive interviews involve interviewing businesspeople at their offices concerning industrial products or services. They tend to be very expensive because of the interviewers' travel time and mileage costs.
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