When a company receives an interest-bearing note receivable, it will
a. debit Notes Receivable for the maturity value of the note
b. debit Notes Receivable for the face value of the note
c. credit Notes Receivable for the maturity value of the note
d. credit Notes Receivable for the face value of the note
b
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What is the main disadvantage of using surveys to effectively evaluate a product concept?
A) Large samples for projection purposes cannot be obtained from surveys. B) It is often difficult to convey a concept in a survey. C) The implementation of a survey is often expensive. D) Survey research is often unreliable because people may not reply honestly to survey questions.
___________ thinking occurs when a problem is defined in a single way and there are no alternatives considered until the solution is reached.
A) Horizontal B) Unitary C) Vertical D) None of the above
Perdue found that one of its chicken products may have been contaminated with bacteria, so it pulled it off the shelves and instituted a recall. This potential ethical issue was associated with which element of the marketing mix?
A. price B. marketing communications C. product D. promotion E. distribution
A common major disadvantage of secondary data is the _____
a. unsuitable units of measurement b. long time period required to collect data c. high cost for data collection d. known source and control over data collection