"Promotion" may include
A. mail-order selling.
B. point-of-purchase materials.
C. advertising on the Internet.
D. personal selling to channel members.
E. All of these may be included in Promotion.
Answer: E
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Which one of Porter's five forces is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market?
A. Supply chain competition. B. Threat of substitute products or services. C. Threat of new entrants. D. Threat of buyer power.
Organizational communication is the process through which workplace members develop, maintain, and modify workplace practices through their communication with both ______ (e.g., superior, subordinates) and ______ (e.g., clients, stakeholders) audiences.
a. external; internal b. peer; professional c. internal; external d. inclusive; exclusive
Research and explain the difference between outright bribery and corruption versus a “facilitating payment.”
What will be an ideal response?
Promissory notes that require the issuer to make a series of payments consisting of both interest and principal are:
A. Installment notes. B. Discounted notes. C. Investment notes. D. Debentures. E. Indentures.