Which one of Porter's five forces is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market?
A. Supply chain competition.
B. Threat of substitute products or services.
C. Threat of new entrants.
D. Threat of buyer power.
Answer: C
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Which of the following is true?
a. In the CBIS environment, auditors gather evidence relating only to the contents of databases, not the reliability of the computer system. b. Conducting an audit is a systematic and logical process that applies to all forms of information systems. c. Substantive tests establish whether internal controls are functioning properly. d. IT auditors prepare the audit report if the system is computerized.
In markets characterized by technological unpredictability, the vendor assumes control over customization because:
a. industry products are more modular b. customers don't want to invest in knowledge that will soon become obsolete c. vendors have more resources d. and and b only e. a, b and c
________ channels are used to reach a broad audience; ________ channels are used to reach a narrower segment of consumers.
A. Media buy; media mix B. Media mix; media buy C. Promotion; institutional D. Mass media; niche media E. Niche media; mass media
The problem with a constant-payout-ratio dividend policy from the shareholders' perspective is that ________
A) it pays constant dividend irrespective of the earnings of a firm B) if the firm's earnings drop, the dividends tend to be lower C) even when earnings are low, the company must pay a fixed dividend D) there is no uniformity in this type of dividend policy