Marketers can choose from among four general methods for around and in-game advertising. Which type of ad launches a branded mini-game within a game?
a. Display ads.
b. Static ads.
c. Game ads.
d. Dynamic ads.
e. None of these.
c. Game ads.
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Alpha Corporation acquired a patent for $60,000 which has an expected service life of five years and zero salvage value. The annual amortization is
a. $5,000. b. $6,000. c. $12,000. d. $24,000. e. $30,000.
The core marketing concept characteristics of an organization-wide customer orientation and long-run profits are ________ in nature.
A. operational B. subjective C. objective D. ethical E. strategic
Knowing your purpose enables you to ____ after you deliver your presentation
A) analyze your audience B) understand your audience's motivations C) evaluate the quality of data D) review the quality of visual aids E) assess your effectiveness
Policies and procedures for self-regulation of the advertising industry are established by the
A. National Association of Broadcasters. B. Association of American Publishers. C. National Advertising Review Council. D. Vision Council of America. E. Independent Business Alliance.