The core marketing concept characteristics of an organization-wide customer orientation and long-run profits are ________ in nature.
A. operational
B. subjective
C. objective
D. ethical
E. strategic
Answer: E
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For a core competence to be a viable basis for the corporation strengthening a new business unit, there are three requirements. Which one of the following is not one of these requirements?
A. The collection of competencies should be unique, so that they cannot be easily imitated. B. The competence must help the business gain strength relative to its competition. C. The new business must have an established large market share. D. The new business must be similar to existing businesses to benefit from a core competence.
_____ takes place when an operation switches from using an old system to using a new system.
Fill in the blank(s) with the appropriate word(s).
Trade or functional discounts are offered by manufacturers to which of the following?
A) channel intermediaries who perform wholesaling tasks that the manufacturer would otherwise have to perform B) consumers who earn a price reduction for buying in bulk C) intermediaries who pay their bills before they are due D) manufacturers that agree to exclusive distribution contracts E) the government market and other organizations that require bid proposals
Which of the following is a key resume "DO," according to resume consultant Paulette Barrett?
A) Leave out keywords. B) Upgrade your job title. C) Combine multiple jobs at one employer into one position to aid the interviewer. D) List your professional awards, educational achievements, and community service.