Describe the difference between a voluntary and a captive audience. How does this affect the way the audience perceives a speaker's message?
What will be an ideal response?
- The circumstances related to why an audience is assembled can affect how a message is received.
- People who have chosen to hear a speech (voluntary) are more likely to be interested and receptive than those who have been coerced (captive) into attending a speech.
- A captive audience might resent having to hear a speech and this will have a negative effect on the speaker's ethos.
- A speaker should not assume that captive audience members have any interest in the event or speech, so the speaker must work even harder to create interest and motivate audience members.
- Also assuming that an audience is voluntary can also create problems for a speaker.
- If the speaker does not know the status of the audience, it is best to assume they are captive and must be motivated.
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a. a brand introduction goal b. a brand familiarity goal c. a brand definition goal d. a brand reminding goal
Which if the following is not true of deception detection?
a. We accurately detect deception only slightly more than half the time. b. We underestimate our abilities to detect others’ lies. c. We’re not as good at catching lies as we think we are. d. Wanting to believe people wouldn’t lie to us biases our ability to detect deceit. e. All of the above are true.
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a. CBS News b. National Public Radio c. Sirius Radio d. Cable News Network
When there is conflicting data, technical communication should:
a) gloss over opposition or contrary data. b) include the full spectrum of opinion. c) dumb down the content through simplification. d) use jargon even if it is obscure.