A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT
A. having no competitive advantage over those already in the market.
B. being easy to use.
C. being compatible with the values and experiences of target customers.
D. being available for trial on a limited basis, without a great deal of risk to the customer.
E. having advantages that are easy to communicate.
Answer: A
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