Rohit, a famous businessman, is invited as a chief guest to a graduation ceremony in a college. When he learns that the majority of the audience is from an engineering background, he narrates stories of some successful engineers. In this scenario, Rohit demonstrates _____
A) ?interpersonal communication
B) ?audience segmentation
C) ?audience adaptation
D) small group communication
C
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In the context of decision making, dissonance occurs:
a. when weighing one’s options b. after the decision is made c. when one regrets his or her decision d. throughout the decision making process.
The advent of ______ has/have made the Internet an invaluable & friendly resource
A) easy-to-use browsing software for the Web B) URL addresses for specific sites in cyberspace C) .edu and .gov extensions on the Web D) bookmarks and favorites for "saving" sites
What does “decoding” mean in regard to an audience viewing media content?
A. It refers to the process of figuring out how much money and time went into creating the content. B. It is the thought process of what it would be like to be “behind the scenes” of the content. C. It is a form of hacking that the viewer follows in a science-fiction film. D. It is the process of using implicit knowledge of both medium-specific and broader cultural codes to interpret the meaning of a media text.
Jamison should create a __________ to show how job creation rates change as a function of raising or lowering tax rates on businesses.
A. line graph B. bar graph C. textual graphics D. pie graph