To ensure the primary data they collected about consumer reactions to their product were accurate, the makers of Classic Toiletries hired a single research firm to visit certain cities in various countries. In the past, the company had used mail and telephone surveys by local companies in each country to gather data, but it was concerned about whom these companies were surveying and if they actually fit the demographic and lifestyle profiles of Classic's target market. Classic hired a new research firm to overcome the problem of ________ that can occur when collecting primary data in global markets.
A. inaccurate language translation
B. unreliable sampling procedures
C. limited access
D. insufficient comprehension
E. unwillingness to respond
Answer: B
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A) Account executives now control the channel of communication with advertising agencies. B) The role of the account planner has become more important. C) Advertising agencies have become the leader in developing integrated marketing communications. D) A new partnership among account executives, brand managers, account planners, and creatives has emerged.
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Indicate whether the statement is true or false
Under which of the following methods is income tax expense equal to the income tax liability?
a. Comprehensive allocation b. The net-of-tax method c. Partial allocation d. The new form of equities method